Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material

Rob Bowdery, "Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material"
Av a | 2008 | ISBN: 294037368X | 175 pages | PDF | 34,7 MB

Learn the art of conceptual copywriting from a master
* Concentrates on the copywriter-client relationship
* Includes exercises and case studies of some of the best ad campaigns from around the world